Now experience revolutionary care, styling and color collections from Vidal Sassoon, the original salon genius. Perfected by experts, so you can have it all, at an affordable price.
SALON GENIUS.
BRILLIANTLY PRICED.
Now experience revolutionary care, styling and color collections from Vidal Sassoon, the original salon genius. Perfected by experts, so you can have it all, at an affordable price. For hair that’s very silky, very shiny, very sexy – the Vidal Sassoon way.
START BOLD
START BOLD
Bold, high-fashion hair color that lasts.
STAY BOLD
STAY BOLD
Perfected by experts, for the salon-precise shade you crave that stays vibrant for up to 8 weeks.
SALON SMOOTH IN
ONE USE
Now salon sleek meets chic. For hair that defies frizz & flyaways for up to 24 hours.
WEIGHTLESS
VOLUME
Now all day weightless volume from the original salon genius lasts as long as you do.
PERFECT WAVES
New Waves collection creates sexy, sculpted hair that lasts for up to 24 hours.